At a time when millions of small businesses are flourishing, here is the optimum plan of attack for businesses that want to cash in on the high profits and low

A bestseller first published in 1983, Guerrilla Marketing offers an innovative approach to marketing for the small business owner. Filled with hundreds of effec

A comprehensive guide to creating low-cost, innovative, and unconventional marketing, featuring real-life stories from seasoned experts. Let thirty-five world-c