Guest-based Marketing
Author | : Bill Marvin |
Publisher | : John Wiley & Sons |
Total Pages | : 250 |
Release | : 1997 |
ISBN-10 | : PSU:000032035988 |
ISBN-13 | : |
Rating | : 4/5 ( Downloads) |
Book Synopsis Guest-based Marketing by : Bill Marvin
Download or read book Guest-based Marketing written by Bill Marvin and published by John Wiley & Sons. This book was released on 1997 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses one of the most-asked-for restaurant management topics-marketing-in practical terms. It shows how to increase restaurant sales, starting with an existing customer base, building customer loyalty and increasing the frequency of their visits.