This book is written primarily for people who are creating the future high-tech world by designing, building, and marketing innovative products. More specifical

Why are so many U.S. firms performing poorly in high-technology industries like consumer electronics & semiconductors? Why are they being outperformed in the fa

The theory of bandwagon effects in high technology industries, illustrated by historical and contemporary case studies.

"A great book everyone can use to understand how tech startups work." —Rene Reinsberg, GM/VP at GoDaddy, CEO and Co-founder at Locu "Finally a book non-techie

The non-technical guide to building a booming tech-enabled business Thinking of starting a technology-enabled business? Or maybe you just want to increase your