"Guiguzi," China's First Treatise on Rhetoric

Download or read book "Guiguzi," China's First Treatise on Rhetoric written by Guiguzi and published by SIU Press. This book was released on 2016-08-19 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This pre-Qin dynasty recluse produced what is considered the earliest Chinese treatise devoted entirely to the art of persuasion. Called Guiguzi after its author, the text provides an indigenous rhetorical theory and key persuasive strategies, some of which are still used by those involved in decision making and negotiations in China today. In "Guiguzi," China's First Treatise on Rhetoric, Hui Wu and C. Jan Swearingen present a new critical translation of this foundational work, which has great historical significance for the study of Chinese rhetoric and communication and yet is little known to Western readers.