From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienc

In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is g

This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in

As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company convey

With a wealth of illustrations, examples, and practice assignments, this book covers every key PR document needed on the job: press releases, PSAs, annual repor