Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by of

Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With t

Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the globa

A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This

Years of technological advancements have made it possible for the smallest of trades to develop their companies to sell their products all over the world. Globa