Handbook of Research on Customer Engagement

Handbook of Research on Customer Engagement
Author :
Publisher : Edward Elgar Publishing
Total Pages : 531
Release :
ISBN-10 : 9781788114899
ISBN-13 : 1788114892
Rating : 4/5 (892 Downloads)
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Book Synopsis Handbook of Research on Customer Engagement by : Linda D. Hollebeek

Download or read book Handbook of Research on Customer Engagement written by Linda D. Hollebeek and published by Edward Elgar Publishing. This book was released on 2019 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study.


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