To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeh

Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advert

To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeh

"This book provides the most up-to-date research findings and future directions for customer relationship management in contemporary enterprises, covering a wid