This text provides a comprehensive view of the challenges in managing the development of new products from well-known and leading contributors in the field.

New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product devel

New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook o

"This book provides a detailed view on the current issues, trends, challenges, and future perspectives on product design and development, an area of growing int

Situated at the intersection of two of the most important areas in educational research today — literacy and technology — this handbook draws on the potenti