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Handbook of the Economics of Marketing
Language: en
Pages: 634
Authors:
Categories: Business & Economics
Type: BOOK - Published: 2019-09-19 - Publisher: Elsevier

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Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, p
Handbook of the Economics of Marketing
Language: en
Pages: 632
Authors:
Categories: Business & Economics
Type: BOOK - Published: 2019-09-21 - Publisher: North Holland

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Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, p
Handbook on the Economics of Retailing and Distribution
Language: en
Pages: 513
Authors: Emek Basker
Categories: Business & Economics
Type: BOOK - Published: 2016-01-29 - Publisher: Edward Elgar Publishing

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This Handbook explores and critically examines current research in economics and marketing science on key issues in retailing and distribution. Providing a rich
Handbook of Marketing
Language: en
Pages: 618
Authors: Barton A Weitz
Categories: Business & Economics
Type: BOOK - Published: 2006-08-11 - Publisher: SAGE

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The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domain
Handbook of Pricing Research in Marketing
Language: en
Pages: 617
Authors: Vithala R. Rao
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: Edward Elgar Publishing

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Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and