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Haute 'luxury' branding
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HAUTE LUXURY BRANDING is an indispensable guide for Luxury and Fashion Professionals, Entrepreneurs and Business School students. It serves to act as a foundati
Haute Luxury Branding
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Research Handbook on Luxury Branding
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Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering d
The Luxury Strategy
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Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-No
International Luxury Brand Strategy
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This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop