Essentials of Health Care Marketing

Essentials of Health Care Marketing
Author :
Publisher : Jones & Bartlett Publishers
Total Pages : 609
Release :
ISBN-10 : 9781284094312
ISBN-13 : 1284094316
Rating : 4/5 (316 Downloads)
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Book Synopsis Essentials of Health Care Marketing by : Berkowitz

Download or read book Essentials of Health Care Marketing written by Berkowitz and published by Jones & Bartlett Publishers. This book was released on 2016-08-15 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.


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