Listening to the Voice of the Market
| Author | : R. Eric Reidenbach |
| Publisher | : CRC Press |
| Total Pages | : 210 |
| Release | : 2009-12-16 |
| ISBN-10 | : 9781420093315 |
| ISBN-13 | : 1420093312 |
| Rating | : 4/5 (312 Downloads) |
Book Synopsis Listening to the Voice of the Market by : R. Eric Reidenbach
Download or read book Listening to the Voice of the Market written by R. Eric Reidenbach and published by CRC Press. This book was released on 2009-12-16 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Typically, when companies want to improve their products, they go to their customers. But why not reach further and explore the entire market? In this eye-opening book, Eric Reidenbach goes beyond the "voice of the customer" that so many consultants talk about to introduce you to a groundbreaking concept: the Voice of the Market. Like most business
