"An Atlantic senior editor presents an investigation into the lucrative quality of popularity in the 21st century to share economic insights into what makes ide

What makes a hit a hit? In Hit Makers, Atlantic Senior Editor Derek Thompson puts pop culture under the lens of science to answer the question that every busine

Modern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand codes, icons and other cultural products (an

One of the most powerful, famous executives in the history of the music industry, Tommy Mottola was there from Elvis to the iPod. He participated in the explosi

Founded in New Orleans in the early 1990s, Cash Money Records faced an uphill battle as it struggled to gain respect. Brothers Bryan "Baby" Williams and Ronald