How Behavioral Economic Method Influences

Download or read book How Behavioral Economic Method Influences written by Johnny Ch LOK and published by . This book was released on 2019-01-27 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: In fact, marketing concept is based on supply must exceed demand. Therefore, producers or service providers need to first understand what consumers wanted, then produce these products or provide these services, then convince consumers to purchase those products or consume the services. Target marketing and marketing segmentation strategy became the new tools to increase company profitability. Therefore, if the firm understood what consumers real needs are and why they need to use the product or consume the service to enjoy. Then, it may have more chance to influence consumers to choose to buy its product or consume its service in consumer individual decision making choice process. For movie (film) publishing industry example, if the movie publisher can understand how and why some audiences do not like to watch horrify movie. The reasons may include: feeling general horrify movies have no attractive story content, or feeling general horrify actors can not perform attractively or actively to reflect the roles' actual behaviors in many horrify movies, or feeling general horrify movies can not bring very horrified images to let them to feel more exciting and horrifying enjoyable feeling etc. different factors. When the movie publisher can understand whether what factor(s) is (are ), it has possible one factor or many factors which has (have ) the most influential psychological consequence to cause general audiences who do not life to choose horrify movies to watch in cinemas preferably. Then , the movie publishers can find what is ( are ) the most influential factor(s) to improve in order to avoid these any one weakness(es) to bring negative viable emotion influence when the old horrify movie audiences choose to watch the movie publishers' another horrify movie in cinemas again.Therefore, in movie industry, film publishers need to understand whether what factor(s) cause(s) audiences to bring negative emotion influence after they watch the different kinds of movies in cinemas. The kinds of movies include: life experience kind of movie, family or friendly relationship kind of movies, actual history kind of movies, horrified kind of movies, scientific story kind of movies, romantic kind of movies etc. different kinds of movies. However, when, movie publishers can understand why general audiences do not like to watch the kind of movie. What are (is) the main factor(s) to bring their negative emotion viable feeling. Then, the movie publishers can improve the weakness(es) to be raise competitive power to bring positive emotion viable feeling to let the different kinds of movie audiences to have more viable satisfaction behavioral economic benefit again. Therefore, film ( movie) positive or negative emotion or feeling or negative viable feeling will be movie audience individual economic or loss value. Every movie audience will compare the movie ticket price and the positive or negative emotion or feeling value or satisfactory or unsatisfactory viable value to bring either economic benefit ( positive emotion or viable attractive feeling) or loss ( negative emotion or viable unattractive feeling) after they had watch any kinds of movies in cinemas. So, movie industry is one good example of audience individual viable enjoyable value, which means a loss or economic benefit value in behavioral economic marketing strategy view point.