How Boeing Defied the Airbus Challenge
Author | : Mohan R. Pandey |
Publisher | : Createspace Independent Pub |
Total Pages | : 242 |
Release | : 2010 |
ISBN-10 | : 1450501133 |
ISBN-13 | : 9781450501132 |
Rating | : 4/5 (132 Downloads) |
Download or read book How Boeing Defied the Airbus Challenge written by Mohan R. Pandey and published by Createspace Independent Pub. This book was released on 2010 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time since WWII, a European airplane manufacturer, Airbus, not only succeeded in challenging Boeing, the storied American aviation titan, but also nearly crippled the giant-a fate fully realized by McDonnell Douglas, a previous American icon. This book chronicles an insider's account of more than two decades of how Boeing fought back in the extremely fierce, high-stakes, and highly political quest for global aviation supremacy. The book also shows how the industry shapes the regulations and, working with the regulators, how it has changed the direction of aviation.