This is Book 1 of 7 in the Ethnographer's Toolkit, Second Edition. The Ethnographer's Toolkit series begins with this primer, which introduces novice and expert

Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladn

Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the In

Challenges and Solutions in Ethnographic Research: Ethnography with a Twist seeks to rethink ethnography ‘outside the box’ of its previous tradition and to

A comprehensive and practical guide to ethnographic research, this book guides you through the process, starting with the fundamentals of choosing and proposing