How Is Popular Culture Affecting the Presentation of Classical Music in the 21st Century and Beyond

Download or read book How Is Popular Culture Affecting the Presentation of Classical Music in the 21st Century and Beyond written by Elsa Knysak and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: I set out to see how popular culture is affecting the presentation of classical music in the 21st century and beyond. Using qualitative research in the form of telephone conducted interviews of orchestras, chosen based on size and geographic location, as well as utilizing scholarly books and articles; I discovered that throughout history, art has changed for its a̲populara̲ culture. Those who are unwilling or unable to be innovating and transformative have gone by the wayside. This is especially evident in analyzing small and large market orchestras. Those orchestras who are willing to take the risks, both programmatic and financial, receive the reward; those that are afraid to do so see their audiences and revenue diminish. Ultimately, my conclusion is that in order to survive within a new cultural market, you must be willing to ebb and flow with the changing tide a̲ rigidity and unwillingness to meet the current culturea̲s demands will only result in certain demise, making classical music archaic and eventually forgotten. Those large market orchestras that have more ability to take risks are more successful and more stable than their smaller market counterparts.