No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business—from marketing and PR to

No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business – from marketing and PR

"A guide to running your own business, whether it is within the clothing, accessories, or footwear sectors. Filled with tips, case studies, and tasks to help yo

Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of

To run a successful fashion label you need to know about business as well as design. Packed with tips, case studies and tasks to help you analyse yourself, your