How To Write A Single-Minded Proposition
| Author | : Howard Ibach |
| Publisher | : |
| Total Pages | : 110 |
| Release | : 2018-05-04 |
| ISBN-10 | : 0692120009 |
| ISBN-13 | : 9780692120002 |
| Rating | : 4/5 (002 Downloads) |
Book Synopsis How To Write A Single-Minded Proposition by : Howard Ibach
Download or read book How To Write A Single-Minded Proposition written by Howard Ibach and published by . This book was released on 2018-05-04 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a step-by-step process, Howard demonstrates how five key ingredients on every creative brief work together to produce the single-minded proposition (SMP), the singular message that explains your brand's promise. Then he introduces you to two thought leaders who offer alternative ideas on where the creative brief can go.
