As you are reading this, you are obviously interested in how Marketing actually works and what is actually effective. You already have been through the wringer

""Most advertising copywriters know their fundamentals. Many of us practice them. Some of us should get back to them. ""Whether one is now studying to go into t

Albert Davis Lasker started out as a newspaper reporter when still a teenager but soon got interested in advertising. He started first as an office clerk and la

This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive inte

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