Inhaltsangabe:Abstract: Building on approaches that have succeeded in applying semiotic principles and methodology to computer science, such as computer semioti

Proposes that consumers shop for brand meanings, not just goods and services. Brands offer consumers intagible benefits such as symbolic relationship, a vicario

The study demonstrated the interplay between the three perspectives in the complex act of reading hypertext on the Internet. It showed that the interplay was ch

This book constitutes the thoroughly refereed post-proceedings of the 6th International Workshop on Open Hypermedia Systems, OHS-6, and the 2nd International Wo