This is the first book-length study of identity constructions in relation to English as a contact language in advertising of non-English-speaking countries thro

This is the first book-length research into identity constructions in relation to English mixing in advertising of non-English-speaking countries through a crit

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertis

This volume highlights the role of language ideologies in the process of negotiation of identities and shows that in different historical and social contexts di

This critical ethnographic school-based case study offers insights on the interaction between ideology and the identity development of individual English langua