This work is an investigation into the persuasive techniques inherent in presentations of identity. strategies involved in the expression of personal identity.

This book exemplifies one of the most complete and rigorous examples of scholarship relative to its subject matter that I have ever seen. Russell L. Ackoff, Uni

Profiled in this book are nine case studies each providing insight into a specific business arena, and the unique role design plays in developing an identity as

This textbook provides a theoretically based and comprehensive overview of the identity-based brand management. The focus is on the design of brand identity as