Impacts of Customer Relationship Management on Development of Corporations
Author | : Martin A. Moser |
Publisher | : Springer Nature |
Total Pages | : 156 |
Release | : 2021-10-28 |
ISBN-10 | : 9783658358358 |
ISBN-13 | : 3658358351 |
Rating | : 4/5 (351 Downloads) |
Download or read book Impacts of Customer Relationship Management on Development of Corporations written by Martin A. Moser and published by Springer Nature. This book was released on 2021-10-28 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: The overall goal of this book is the identification of design features and prerequisites for a CRM-system, which contribute to an increase in sales and the overall development of corporations in the packaging industry. Particular attention is paid to the identification of requirements of a CRM-system that contribute to an increase in the acceptance of the users.