Impacts of Customer Relationship Management on Development of Corporations

Impacts of Customer Relationship Management on Development of Corporations
Author :
Publisher : Springer Nature
Total Pages : 156
Release :
ISBN-10 : 9783658358358
ISBN-13 : 3658358351
Rating : 4/5 (351 Downloads)

Book Synopsis Impacts of Customer Relationship Management on Development of Corporations by : Martin A. Moser

Download or read book Impacts of Customer Relationship Management on Development of Corporations written by Martin A. Moser and published by Springer Nature. This book was released on 2021-10-28 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: The overall goal of this book is the identification of design features and prerequisites for a CRM-system, which contribute to an increase in sales and the overall development of corporations in the packaging industry. Particular attention is paid to the identification of requirements of a CRM-system that contribute to an increase in the acceptance of the users.


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