Implementing Word of Mouth Marketing

Implementing Word of Mouth Marketing
Author :
Publisher :
Total Pages : 204
Release :
ISBN-10 : 1119203406
ISBN-13 : 9781119203407
Rating : 4/5 (407 Downloads)

Book Synopsis Implementing Word of Mouth Marketing by : Idil Miriam Cakim

Download or read book Implementing Word of Mouth Marketing written by Idil Miriam Cakim and published by . This book was released on 2010 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book will be a guide to any company or organization who wants to understand the dynamics of online word of mouth and leverage the power of online advocates to pass along stories, deliver recommendations and draw people to purchasing points. Specifically, the book will coach its readers to identify their own set of online influencers, craft stories that will resonate with these consumers and spread messages through cybercitizens who are social media experts. The book will include case studies, research, check lists and easy-to-adopt paradigms to create and manage online word of mouth"--Provided by publisher.


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