Information Communication Technologies and Globalization of Retailing Applications
| Author | : Rajagopal, Dr. |
| Publisher | : IGI Global |
| Total Pages | : 372 |
| Release | : 2009-03-31 |
| ISBN-10 | : 9781605662497 |
| ISBN-13 | : 1605662496 |
| Rating | : 4/5 (496 Downloads) |
Book Synopsis Information Communication Technologies and Globalization of Retailing Applications by : Rajagopal, Dr.
Download or read book Information Communication Technologies and Globalization of Retailing Applications written by Rajagopal, Dr. and published by IGI Global. This book was released on 2009-03-31 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value,"--Provided by publisher.
