How to apply data quality management techniques to marketing, sales, and other specific business units Author and information quality management expert Larry En

Provides an important framework for data analysts in assessing the quality of data and its potential to provide meaningful insights through analysis Analytics a

A comprehensive guide to quality improvement from the leading expert in information and data warehouse quality. Each year, companies lose millions as a result o

Business intelligence initiatives have been dominating the technology priority list of many organizations. However, the lack of effective information quality an

Information is currency. Recent studies show that data quality problems are costing businesses billions of dollars each year, with poor data linked to waste and