Inside Consumption

Inside Consumption
Author :
Publisher : Routledge
Total Pages : 382
Release :
ISBN-10 : 9781134293759
ISBN-13 : 1134293755
Rating : 4/5 (755 Downloads)

Book Synopsis Inside Consumption by : S. Ratneshwar

Download or read book Inside Consumption written by S. Ratneshwar and published by Routledge. This book was released on 2005-11-16 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and society, it addresses the effects of critical life events on consumption motives, and the sociological and intergenerational influences on consumer motives and preferences. Its cross-disciplinary approach brings together some of the leading scholars from diverse subject areas to examine the central question about consumption: ‘why?’. This is a unique and invaluable contribution to the area, and an essential asset for all those involved in researching, teaching or studying consumption and consumer behaviour.


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