This practical guide identifies the ingredients that make up Indian culture and uniquely translates them into useful tools to help Western commercial initiative

A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection

New Business in India is focused on how to enter the Indian domestic market, which is currently growing at nearly 10% per annum. The book is important as it is

First published in 2003. Routledge is an imprint of Taylor & Francis, an informa company.

Serial entrepreneur Ajay Gupta is the quintessential Indian businessman. He has spent more than three decades in businesses creating companies that have grown d