Insights, Strategies, and Applications of Business Analytics

Download or read book Insights, Strategies, and Applications of Business Analytics written by A. Arun Kumar and published by Cambridge Scholars Publishing. This book was released on 2024-03-06 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a transformative guide catering to undergraduate and graduate students and research scholars, providing a comprehensive understanding of critical concepts in modern analytics. In today’s fast-paced business landscape, data utilization is paramount for success. This book delves into tools and techniques facilitating the conversion of raw data into actionable insights, covering descriptive, predictive, and prescriptive analytics. Beginning with foundational principles, it ensures accessibility for readers of all backgrounds. Real-world case studies seamlessly woven throughout the text illustrate successful business analytics implementations, showcasing how organizations make strategic decisions. This precise and insightful guide equips readers with the knowledge to optimize processes, making it an indispensable resource for navigating the dynamic realm of business analytics.