Interfaith Marketing

Interfaith Marketing
Author :
Publisher : Taylor & Francis
Total Pages : 325
Release :
ISBN-10 : 9781040225493
ISBN-13 : 1040225497
Rating : 4/5 (497 Downloads)

Book Synopsis Interfaith Marketing by : Frank G. Cabano

Download or read book Interfaith Marketing written by Frank G. Cabano and published by Taylor & Francis. This book was released on 2024-11-20 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Religious affiliation and religiosity of consumers can give rise to a differentiation of marketing strategy and marketing mix. They influence the values, habits and attitudes of consumers as well as their decision-making and consumption behavior. This book presents a comprehensive overview of the current state of knowledge of comparative religious research. The authors discuss the basic concepts and approaches of this interdisciplinary field. They describe central concepts of religious studies (e.g. intrinsic vs. extrinsic religiosity) and the various world religions. Then, they analyze how religiosity and religious affiliation influence consumer behavior, and what consequences this has for companies that operate across borders. How can or should they take into account the religious characteristics of their target groups? This original book will be a valuable resource for scholars of international marketing and business, consumer behavior and religious studies.


Interfaith Marketing Related Books

Interfaith Marketing
Language: en
Pages: 325
Authors: Frank G. Cabano
Categories: Business & Economics
Type: BOOK - Published: 2024-11-20 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

Religious affiliation and religiosity of consumers can give rise to a differentiation of marketing strategy and marketing mix. They influence the values, habits
Interfaith Leadership
Language: en
Pages: 210
Authors: Eboo Patel
Categories: Religion
Type: BOOK - Published: 2016-07-05 - Publisher: Beacon Press

DOWNLOAD EBOOK

A guide for students, groups, and organizations seeking to foster interfaith dialogue and promote understanding across religious lines In this book, renowned in
Hats of Faith
Language: en
Pages: 15
Authors: Medeia Cohan
Categories:
Type: BOOK - Published: 2018-08-14 - Publisher: Chronicle Books

DOWNLOAD EBOOK

Hats of Faith is a simple and striking introduction to the shared custom of religious head coverings. With bright images and a carefully researched interfaith t
Educating About Religious Diversity and Interfaith Engagement
Language: en
Pages: 307
Authors: Kathleen M. Goodman
Categories: Education
Type: BOOK - Published: 2023-07-03 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

This book arises out of a recognition that student affairs professionals have little preparation or guidance in dealing with matters of spirituality, religion,
Building the Interfaith Youth Movement
Language: en
Pages: 300
Authors: Eboo Patel
Categories: Religion
Type: BOOK - Published: 2006 - Publisher: Rowman & Littlefield

DOWNLOAD EBOOK

Violence committed by religious young people has become a regular feature of our daily news reports. What we hear less about are the growing numbers of religiou