International Business

Download or read book International Business written by Ricky W. Griffin and published by Pearson College Division. This book was released on 2002 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate courses in International Business. In the third edition of their internationally popular text, Ricky W. Griffin and Michael W. Pustay illustrate how successful managers must understand global issues and adapt to change in order to succeed in a competitive international marketplace. This edition is updated with current issues and events, and includes a wealth of new content features aimed to help future managers interpret business information with a global perspective. Now published by Prentice Hall, with our commitment to instructor resources and service. *A managerial perspective. Addresses all the functional areas of business and how managers work in a global marketplace. *A focus on technology. Addresses how business activities are increasingly driven by technology, and how those changes are affecting companies. *'Wiring the World' boxes showcase specific coverage of technological issues and events. *A teaching and learning tool. With 40 brief cases, 8 comprehensive cases, 42 maps, and hundreds of real world examples. *Updated photographs and interpretive tables and charts help students put information into context. *NEW- Enhanced coverage of cultural and polit