The Driving Trends of International Business in the 21st Century

Download or read book The Driving Trends of International Business in the 21st Century written by Jessica Lichy and published by Cambridge Scholars Publishing. This book was released on 2019-06-10 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on ongoing research at IDRAC Business School (France) and drawing from guest lectures at international partner universities, this volume discusses the changing landscape of 21st century business. Written by scholars and practitioners across the globe, it covers a number of business-related issues, ranging from contemporary consumer trends to management styles, underscoring the notion of the global village and drawing attention to subtle differences. The book will appeal to undergraduates, postgraduates and managers who have an interest in how theories can be used to explain and identify the changes taking place in the global, online business environment.