Brand Management in Emerging Markets: Theories and Practices

Brand Management in Emerging Markets: Theories and Practices
Author :
Publisher : IGI Global
Total Pages : 353
Release :
ISBN-10 : 9781466662438
ISBN-13 : 1466662433
Rating : 4/5 (433 Downloads)
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Book Synopsis Brand Management in Emerging Markets: Theories and Practices by : Wang, Cheng Lu

Download or read book Brand Management in Emerging Markets: Theories and Practices written by Wang, Cheng Lu and published by IGI Global. This book was released on 2014-06-30 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"--Provided by publisher.


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