International Marketing in the Network Economy
| Author | : F. Kohlbacher |
| Publisher | : Springer |
| Total Pages | : 275 |
| Release | : 2007-10-23 |
| ISBN-10 | : 9780230288362 |
| ISBN-13 | : 0230288367 |
| Rating | : 4/5 (367 Downloads) |
Book Synopsis International Marketing in the Network Economy by : F. Kohlbacher
Download or read book International Marketing in the Network Economy written by F. Kohlbacher and published by Springer. This book was released on 2007-10-23 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.
