International Marketing Strategy

Author	: Isobel Doole
Publisher	:
Total Pages	: 462
Release	: 2008
ISBN-10	: 1282584219
ISBN-13	: 9781282584211
Rating	: 4/5 (211 Downloads)

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Book Synopsis International Marketing Strategy by : Isobel Doole

Download or read book International Marketing Strategy written by Isobel Doole and published by . This book was released on 2008 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context