International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory an

As a formal occupation, public relations grew primarily in the United States through much of the twentieth century. In recent years, however, it has spread rapi

This volume addresses the importance of images of nations in international relations. One fundamental assumption is that the behavior of states is not the same

Pioneering, empirical research on the role of PR in extremely challenging situations Truly global perspectives encourages the analysis of PR from the ‘margins

Written by some of the leading thinkers in the field, the volume provides key lessons regarding global relationship-building and stakeholder engagement. This bo