Building on the research presented in their previous edition, Advertising and the World Wide Web (1999), editors David W. Schumann and Esther Thorson offer the

This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web a

How today's most successful online advertisers and marketers maximize their online presence, and how you can too This updated and expanded Second Edition of the

From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation In Subprime Attention Crisis, Tim Hwang investigates