Introduction to Commercial Recreation and Tourism

Download or read book Introduction to Commercial Recreation and Tourism written by John C. Crossley and published by Sports Publishing LLC. This book was released on 2007 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Commercial Recreation and Tourism is a stepping stone to understanding the scope, characteristics, entrepreneurial strategies and management aspects of commercial recreation and tourism. Topics include the history of commercial recreation, definitions, economic applications, business start-up strategies, financing, marketing, operations management, and global trends. This edition also examines industry profiles for the travel, hospitality, and local commercial recreation industries. The Journal of Park and Recreation Administration viewed the past edition as a 'valuable addition to commercial recreation literature'.