Introduction to Intellectual Property

Introduction to Intellectual Property
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Publisher :
Total Pages : 0
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ISBN-10 : 1951693353
ISBN-13 : 9781951693350
Rating : 4/5 (350 Downloads)

Book Synopsis Introduction to Intellectual Property by : Kerry Bundy

Download or read book Introduction to Intellectual Property written by Kerry Bundy and published by . This book was released on 2021-02-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Intellectual Property provides a clear, effective introduction to patents, copyright, trademarks, and trade secrets. The text may be used by students and instructors in formal courses, as well as those applying intellectual property considerations to entrepreneurship, marketing, law, computer science, engineering, design, or other fields. The luminaries involved with this project represent the forefront of knowledge and experience, and the material offers considerable examples and scenarios, as well as exercises and references.


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Intellectual Property (IP) is often a company’s single most valuable asset. And yet IP is hard to value, widely misunderstood and frequently under-exploited.