An informative real-world guide to studying the "why" of human behavior Introduction to Qualitative Research Methods is a practical, comprehensive guide to the

This is a book on how to conduct qualitative research and should provide those unfamiliar with qualitative methods with an adequate introduction, an overview of

Now in its 4th Edition, Introduction to Qualitative Research Methods in Psychology by Dennis Howitt provides a comprehensive, practical and up to date coverage

In addition to covering techniques of data collection and data analysis, this textbook provides a road map of how to get started and how to keep going and where

The authors—noted scholars and researchers—provide an up-to-date guide to qualitative study design, data collection, analysis, and reporting. Step by step,