Introduction to Sport Marketing

Download or read book Introduction to Sport Marketing written by Aaron Smith and published by Routledge. This book was released on 2012-06-14 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Sport Marketing is a highly accessible text that presents the key principles and tools of sport marketing. Written by an expert in sport management and marketing, it combines clear explanations with case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional, and government sectors of sport. In addition to addressing traditional sport marketing concepts, the text also offers a unique chapter on cutting edge ideas and technologies in new media sport marketing. Written for readers new to sport marketing or at the start of their careers, the text equips the reader with a strong knowledge basis.