South Africa is well positioned to capture an increasingly large share of the international travel and tourism market. This book provides an introduction to the

Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly bei

This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the

Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas New material on the role o