IPL Viewership

Download or read book IPL Viewership written by Dr Shalini Sharma and published by Notion Press. This book was released on 2022-02-07 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: The success of the Indian Premier League in a country where cricket and Bollywood cover a major pie of the entertainment landscape was a forgone conclusion. But what keeps the viewers hooked up to this festival of stars, cricket, sportsmanship, cheerleaders, sponsor and brands is a million-dollar question. This book is an attempt to find answers to the same. Understanding viewers motivation and enthusiasm to keep the league relevant and successful, factors that play a major role in increasing the viewership and help sustain the interest make it an interesting read.