We live in a culture obsessed with celebrity. When we're not trying to make a name for ourselves, we're following the big names on Twitter, liking them on Faceb

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A forefront advertising executive identifies the potential of a goal-oriented business strategy that focuses on an entire company, in a guide that shares his su

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this coun

The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so misera