Japanese schoolgirl fashions and subcultures have sprung up, burned out, mutated, and evolved into a pop culture phenomenon gone global—from Gwen Stefani's "H

"The schoolgirl is the main driver of Japan's Gross National Cool, and Brian Ashcraft's book is the best source for those hoping to understand why." --Chris Bak

Showcasing Japan's astonishingly varied culture of cute, this volume takes the reader on a dazzling and adorable visual journey through all things kawaii. Altho

From Rococo to Edwardian fashions, Japanese street style has reinvented many western dress styles, reinterpreting and altering their meanings and messages in a

• Reviews of more than 900 manga series • Ratings from 0 to 4 stars • Guidelines for age-appropriateness • Number of series volumes • Background info