Jobs to Be Done

Jobs to Be Done
Author :
Publisher :
Total Pages :
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ISBN-10 : 0990576744
ISBN-13 : 9780990576747
Rating : 4/5 (747 Downloads)

Book Synopsis Jobs to Be Done by : Anthony W. Ulwick

Download or read book Jobs to Be Done written by Anthony W. Ulwick and published by . This book was released on 2016-10-25 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do some innovation projects succeed where others fail? The book reveals the business implications of Jobs Theory and explains how to put Jobs Theory into practice using Outcome-Driven Innovation.


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A Job to be Done is the process a consumer goes through whenever she aims to transform her existing life-situation into a preferred one, but cannot because ther