The Edge: 50 Tips from Brands that Lead

Author	: Allen P. Adamson
Publisher	: Macmillan
Total Pages	: 285
Release	: 2013-01-08
ISBN-10	: 9780230342248
ISBN-13	: 0230342248
Rating	: 4/5 (248 Downloads)

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Book Synopsis The Edge: 50 Tips from Brands that Lead by : Allen P. Adamson

Download or read book The Edge: 50 Tips from Brands that Lead written by Allen P. Adamson and published by Macmillan. This book was released on 2013-01-08 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how top brands have maintained a competitive edge, how rapid Internet-based networks are challenging the control of brand reputation, and how companies can safeguard marketing messages for maximum clarity, focus, and profit.

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