Kiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies em

Take a look at some of the most successful ads ever written--as well as some that have failed--to learn the secrets of writing copy for advertising. Commentary

Blending riveting memoir with a rare, behind-the-scenes look at how television is really made, a highly successful TV writer-producer describes why quality prog

Kiss & Sell- Writing for Advertising (Redesigned & Rekissed) is an exploration of all aspects of copywriting. The book discusses different subjects and media, f

This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur wit